Magento is an open-source e-commerce platform written in PHP for e-commerce web sites, developed by Magento Inc.
Magento provided very simple options for add any custom JavaScript and HTML code on the website through admin panel.
However we have mention both option (i.e using magento admin panel as well as FTP access) to add remarketing code on the website.
If you already have Google Remarketing code then follow below steps, otherwise follow this link to get remarketing code from adwords Account.
Note: while adding remarketing code using FTP , Base and Default directory can be change on then basis of package and template selection.
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